Avea to launch video ringtones

28 Oct 2008

The Turkish cellular operator Avea has teamed up with mobile solutions firm Vringo to launch what they say will be the world’s first carrier-led paid-subscription video ringtone service. Vringo and Avea will launch the new service over the cellco’s Patlican mobile internet portal which targets the youth market. Vringo has developed its own video ringtone application and currently offers a library of over 4,000 video clips, including a range of music video content. ‘Analysts estimate that 50% of ringtone revenues will come from video ringtones as early as 2010; it’s our mission to make that a reality,’ said Jon Medved, CEO of Vringo.

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