CarrefourSA heads to advertising sales amidst losses

Facing substantial losses in the first two quarters of the year, CarrefourSA has introduced this new platform to offer brands and retailers personalized and effective advertising campaigns, thereby strengthening their marketing strategies.

Operating nearly 1200 stores across 67 provinces in Turkey, CarrefourSA reported consecutive losses in 2024. The company’s net loss for the first quarter reached 181.841 million Turkish Lira, while the first half saw a significant increase to 989.792 million Turkish Lira.

CarrefourSA Enters the Retail Media Business

Aimed at assisting business partners in reaching their target audiences at the right place and time with minimal costs, CarrefourSA has introduced Retail Media to boost both sales and profitability.

Burçin Çelik, Executive Board Member and Deputy General Manager of CarrefourSA, stated that the company welcomes 209.5 million visitors annually to its online and physical stores, with CarrefourSA Online Market receiving an average of 7.5 million monthly visits. Thanks to strategic investments in this area, the company has reached 11.6 million card-holding customers, solidifying its position as one of Turkey’s strongest retail chains. Currently, 75% of CarrefourSA’s total revenue is generated from loyalty card transactions.

Çelik emphasized the importance of closely monitoring global and local transformation processes within the sector. Launched in early 2024, the CarrefourSA Retail Media platform enables real-time tracking of advertising performance, empowering advertisers to effectively manage costs.

“We will provide a competitive advantage”

Çelik further explained that CarrefourSA Retail Media is not merely an advertising platform but also a powerful tool that analyzes consumer behavior to help advertisers achieve their strategic objectives. “Through Retail Media, we offer effective reach to target audiences, broad reach, high targeting capabilities, and sales growth potential. The platform’s comprehensive reporting, real-time tracking, and effective on-site and off-site advertising options enable brands to optimize their advertising performance. By providing this service, we analyze consumer behavior in real-time, facilitating the management of advertising costs and achieving strategic goals. In the coming period, we will continue to strengthen our leadership in the retail media sector, offering new competitive advantages to our brands and retailers. We will continue to create innovative solutions for the sector together with our business partners on our digital and retail media transformation journey.”