Marti sets revised September 30, 2024 targets for over 1,350,000 riders and over 215,000 registered drivers

Marti’s Ride-Hailing Service Reaches Over 1,300,000 Riders and Over 205,000 Registered Drivers, Exceeding September 30, 2024 Targets of Over 1,300,000 Riders and Over 190,000 Registered Drivers a Month Earlier Than Planned

Marti Technologies, Inc., Türkiye’s leading mobility super app, announced today that as of August 31, 2024, Marti’s ride-hailing service has reached over 1,300,000 riders and over 205,000 registered drivers, exceeding the September 30, 2024 targets of over 1,300,000 riders and 190,000 registered drivers.

Marti’s number of ride-hailing riders grew 18% from June 30, 2024 to August 31, 2024. The number of registered drivers grew 21% during the same time period. The fast growth in both the rider and driver sides of Marti’s ride-hailing marketplace demonstrates the strong need for the service across Türkiye. The service intends to provide readily available, safe, and affordable rides for riders, while providing economic opportunities for drivers across the income spectrum.

Encouraged by the growth in the rider and driver bases of its ride-hailing business, Marti has set targets for over 1,350,000 riders and over 215,000 registered drivers by September 30, 2024.

Of Marti’s over 205,000 registered drivers, over 167,000 are in Türkiye’s largest city, Istanbul. This is in contrast to 19,845 taxis serving the city. With 8.5 times as many registered drivers as taxis serving the city of Istanbul, Marti is able to offer widespread availability across the city. Furthermore, Marti’s drivers undergo formal background checks before acceptance onto the service, thereby contributing to rider safety. The average rating of Marti’s ride-hailing drivers by riders is 4.8 out of 5 stars.

Marti currently does not enable online payment for the service over its app, or charge a fee for the service.

McKinsey & Company, a consultancy group, estimates the taxi market size in Türkiye at $9 billion to $12 billion as of 2021. Further, under the “Disruptive Scenario 2030”, ride-hailing is expected to increase the size of the taxi market by offering cheaper and more convenient rides. McKinsey & Company estimates the potential size of the Turkish ride-hailing market in 2030 at $15 billion to $20 billion(*)

Daha Fazla Göster

İlgili Makaleler

Başa dön tuşu