STAMFORD, Conn., March 5th, 2015 — 1to1 Media and Gartner, Inc. are accepting nominations for the Gartner & 1to1 Media Customer Experience Excellence Awards. Nominations will be accepted through April 3rd via an online entry form. North American end-user organizations that have spearheaded transformative, innovative customer initiatives are encouraged to enter.
Through this joint awards program, 1to1 Media and Gartner, Inc. spotlight excellence among organizations that deliver an outstanding enterprise-wide customer experience that results in increased revenue or reduced costs and positively impacts profitability. Entries will be reviewed by a panel of judges who will assess the Customer Experience initiative against the 8 Gartner CRM Building Blocks that Gartner defines as critical for a successful implementation, as well as 1to1 Media’s approach to building profitable customer relationships based on understanding customer needs, behavior, and value.
Awards will be given in the following four categories:
- Transformational Customer Experience
A company must demonstrate how it has transformed itself into a customer-centric organization and by focusing on all touch points and all aspects of the customer experience, and has been able to greatly increase revenue and/or decrease costs for a major, positive impact on profitability. Submissions must show measurable improvements in customers’ satisfaction, loyalty, and advocacy that translate to the company’s financials and demonstrate the use of data, process, people, and technology.
- Innovation in Customer Acquisition
A company must demonstrate how it found new ways of engaging prospects and customers using multiple communication channels, including e-commerce, and how that lead to increased value to the customer and higher sales for the organization. Submissions must show measurable improvements in customer acquisition, customer conversion, upsell and cross-sell opportunities, and traffic (store, site or sales calls) that translate to the company’s financials and demonstrate the use of data, process, people, and technology.
- Innovation in Service Excellence
A company must be able to demonstrate how its employees are providing targeted service engagement across all possible channels in its service portfolio (contact center, website, physical locations, etc.) to better engage and serve customers. Submissions must show measurable improvements in reduced service costs and improved customer satisfaction and customer loyalty that translate to the company’s financials and demonstrate the use of data, process, people, and technology.
- Innovation in Customer Insight
A company must be able demonstrate how it has identified new business opportunities and reinvented itself by listening to customers from a variety of touch points. These efforts must have resulted in significant change to the business (i.e., new business lines, new sources of revenue, process changes, etc.) and better positioned it for the new age of digital business. Submissions must show measurable improvements in sales and customer satisfaction that translate to the company’s financials and demonstrate the use of data, process, people, and technology.
Winners will be announced in June and will be featured on 1to1Media.com. They’ll receive their award at the Gartner Customer 360 Summit 2015 to be held September 9-11 at the Hilton San Diego Bayfront.
The identification of a Gartner & 1to1 Media Customer Experience Excellence Award winner or finalist is not an endorsement by Gartner or 1to1 Media of any vendor, product, or service.
For more information about the Gartner & 1to1 Media Customer Experience Excellence Awards and to complete an entry form, go to: http://www.1to1media.com/cxexcellence/. The deadline for submissions is April 3rd.
About the Gartner Customer 360 Summit
The Gartner Customer 360 Summit offers a content-rich environment for IT leaders and business executives focused on delivering superior, seamless customer experiences. The event features critical research, strategies, tools and technologies for creating and executing an enterprise-wide strategy that drives customer growth, satisfaction and loyalty. Additional information is available at www.gartner.com/us/crm. Members of the media can register for the event by contacting Janessa Rivera at [email protected].
About 1to1 Media
1to1® Media is the online destination for customer strategy resources to help organizations optimize their customer experience and realize the greatest value from their customers. 1to1 Media and 1to1 Media’s Weekly Digest provide resources including in-depth articles, infographics, blogs, webinars, and whitepapers that help senior executives drive change and make customer-based initiatives the centerpiece of their strategies.www.1to1media.com