Ericsson and Turkcell have delivered what their press release calls ‘the first immersive live streaming mobile experience over LTE Broadcast in Turkey’ at a basketball game between Fenerbahce and Galatasaray Odeabank in Istanbul. The event highlighted the ability of the LTE Broadcast solution to power HD video streams of the match from four different angles to mobile devices over Turkcell’s LTE network. Under a commercial agreement with Turkcell, Ericsson’s LTE Broadcast solution replaces unicast content delivery with a single-frequency network broadcast mode to deliver content concurrently to devices for a broadcast-quality experience across LTE networks. LTE Broadcast combines Evolved Multimedia Broadcast Multicast Services (eMBMS) with HEVC compression technology and MPEG–DASH to increase the efficiency and responsiveness of delivering video to consumers. LTE Broadcast can be used in live streaming as well as most popular types of media delivery including OTT.
Rafiah Ibrahim, Head of Ericsson Region Middle East, said: ‘With mobile data traffic expected to grow 15-fold until the end of 2017, largely driven by video, LTE Broadcast is proving to be a vital solution for mobile providers to optimise their networks, increase efficiency and provide the best possible mobile video experience. This live demonstration of our LTE Broadcast solution proved that it is possible to provide a high quality and immersive stream that doesn’t just match, but can actually exceed the live viewing experience sports fans can access through current broadcast TV delivery.’ Ilker Kuruoz, CTO of Turkcell, added: ‘To be able to offer LTE broadcast, operators have to establish dedicated spectrum and make sure that this does not influence LTE/voice-over-LTE communication in any way. This was one of our major considerations as we acquired more spectrum than our competitors during the spectrum auction held in August.’