Turkcell still growing

12 Jul 2006

Turkey’s largest cellular operator, Turkcell, says it had 29.83 million subscribers at the end of June, up 3.8% from 28.74 million three months earlier. Pre-paid users account for 81.3% of the total, with 90% of new subscriptions being for pre-paid packages. The firm says it introduced several new customer acquisition campaigns, plus subscriber retention and loyalty programmes in the second quarter in order to cement its dominant position in the Turkish market.

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