Turkey gets MNP at last

11 Nov 2008

The Turkish government has finally introduced mobile number portability (MNP), more than 18 months after it was first expected to be implemented. The more than 63 million mobile users in Turkey can now switch service provider while retaining their current phone number, and this is expected to lead to fierce competition as the country’s three cellcos fight to keep existing customers while also aiming to lure new subscribers from rival networks. The market is dominated by former monopolist Turkcell, which has a 55% share of all subscriptions, but smaller competitors Vodafone and Avea will be hoping that MNP can help them win market share from their rival. All three firms have launched promotional campaigns to coincide with the introduction of number portability.

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