Twitter Lite breaks new ground
Twitter expanded availability of a pared down version of its app to users in 21 additional countries, as the company seeks to bolster shaky user metrics in established markets.
“Twitter Lite breaks new ground” reported MobileWorld Live, the official publication of GSMA the Assosiation of GSMA on 2018-08-14 00:00:00.
Twitter expanded availability of a pared down version of its app to users in 21 additional countries, as the company seeks to bolster shaky user metrics in established markets.
The Twitter Lite app targets consumers in countries where network and device storage constraints limit use of the company’s main mobile app. Twitter is turning to such markets to shore up its user numbers, which fell sequentially during Q2 and are tipped to drop again in the current quarter.
Countries which have gained access to Twitter Lite via the Google Play store are: Argentina, Belarus, Dominican Republic, Ghana, Guatemala, Honduras, India, Indonesia, Jordan, Kenya, Lebanon, Morocco, Nicaragua, Paraguay, Romania, Turkey, Uganda, Ukraine, Uruguay, Yemen and Zimbabwe.
Twitter Lite, which minimises data usage and loads faster on 2G and 3G networks, is now available in more than 45 countries following its debut in the Philippines in September 2017.
The company also added new features to the streamlined app, including push notifications and threaded tweets, both of which were already available on the standard version.
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